Is anybody happy?

My original intention in writing this post was to look at the trials and tribulations in British politics as allegations of financial impropriety raise major question marks against the conduct of senior politicians which in turn has stirred a major debate about standards in public life. This is a theme to which I may yet return but I realised that this political split reflects a much deeper social schism and one which is not merely confined to the UK. Ultimately the issue is whether the economic system is working for the majority of voters or is it a system which is rigged in favour of political insiders. Simply put: Are electorates happy, and if not why not?

Measuring the mood

It is very difficult to put one’s finger on the national mood and measure the extent to which society is at peace with itself. Indicators such as consumer sentiment do not really do the trick for although they capture economic well-being, society can still be restive even when the economic indicators appear strong (and vice versa). In the 1970s and 1980s economists popularised the misery index (the sum of the inflation and unemployment rate) to try and provide a link between economic and social well-being but this has fallen out of favour in recent years as both inflation and unemployment have fallen. Ironically the US misery index during Donald Trump’s term of office posted the lowest average of any president in the post-1945 era. But as the Capitol demonstrations indicated in January, US society is far from being at ease with itself.

In recent years, economists and statisticians have attempted to broaden their measurement of well-being beyond looking at GDP growth, unemployment or inflation. One of the limitations of these standard measures is that they take no account of distributive aspects which have become an important agenda item since the GFC of 2008-09 and which were given additional prominence by the work of Thomas Piketty. Indeed, the perception that the benefits of economic recovery over the past decade have accrued to an economic elite (the haves) at the expense of the rest (the have-nots) was one of the driving forces behind the election of populists such as Trump and Bolsonaro, and was very much at play during the Brexit referendum in 2016.

An alternative to using GDP which has become popular in the academic literature is the Genuine Progress Indicator (GPI). This attempts to measure economic welfare and differs from GDP in as much as GPI attempts to distinguish between welfare enhancing and welfare-reducing activities whereas GDP simply assigns a positive monetary value to all activity irrespective of its social welfare impact. GPI starts with the national accounts measure of consumer spending and adjusts for a range of 24 factors including income distribution and environmental costs, and also accounts for negative activities like crime and pollution.

It is far from perfect; for example, it is not a measure of sustainability, therefore activity which adds to social welfare today but which subtracts from it in future is still classified as a positive addition to GPI. Nor does it capture all types of social benefit; for example, it omits factors such as political freedom which can substantially add to social welfare. Nonetheless, it is a useful first attempt to account for welfare issues and is vastly superior in this regard to GDP. One of the great ironies is that a study conducted almost a decade ago[1] concluded that the quality of life in Britain based on the GPI reached a peak in the 1970s – a period which politicians have told generations of voters was actually one of great economic hardship.

Another problem with what we might call indicators of material well-being is that they are not necessarily correlated with quality of life indicators. Precisely because quality of life measures are highly subjective, with different people assigning different weights to the same factor, it is not easy to devise an aggregate measure of well-being. However, the OECD has created a website which allows users to create their own index based on three indicators of material prosperity and eight quality of life measures. The results can be broken down into detailed geographical regions and those based on participants in three global cities are shown in the chart above. It is interesting that the most important factors for Berlin and London are broadly similar, with safety a top priority in both cases but across the Atlantic in Washington DC, survey respondents prioritised income.

Whilst the idea of creating an index on a snazzy, easy to use website may look like a fluffy exercise in optics, the results are far from trivial. If society is to repair some of the divisions which have been allowed to fester over recent years it is important to understand what factors are important to people and how well their objectives are being met. The results of the OECD analysis suggest that a government which places its focus in improving the quality of health outcomes or social safety will do well in Europe but US governments have to prioritise policies which deliver strong incomes.

Energising younger voters will be crucial

All this was brought into focus by an article in the FT by the always excellent Sarah O’Connor who looked at the challenges facing younger people in the wake of the pandemic. The article references a global survey which the FT conducted of those aged under 35 which canvassed the opinions of 1700 people (the results are summarised in the chart below). Two issues particularly stood out from the reader comments: the cost of housing and the burden posed by student debt (a topic I looked at here). One survey respondent noted that “most people my age are paddling so hard just to stay still … and many are losing faith in the system.” Another commented “it feels as if “we are drowning in insecurity with no help in sight.”

The political angle to all this is that western governments have for many years prioritised average income, as represented by GDP, at the expense of distributional issues. In the Anglo Saxon world, governments have slashed taxes for the wealthy over the past four decades, which has allowed the rich to become richer whilst the middle earners have been squeezed and those at the bottom have done extremely badly as the welfare safety net is eroded. The perception of extremely wealthy capitalists rubbing shoulders with politicians at venues like Davos has contributed to the sense – real or imagined – that public service is increasingly a licence to make money. The likes of Tony Blair and Gerhard Schröder, for example, became very wealthy after they left office by taking on a variety of different jobs.

Moreover, it is a well-worn political “fact” that older voters are more likely to head to the polling booths than younger ones. Accordingly the economic and political system is biased towards older voters for it is their votes that keep politicians in office. However today’s younger generation will be tomorrow’s mature voters but it appears they have little incentive to engage with the system as it stands today. Stories of rows amongst government ministers and the chummy relationships between senior politicians and private sector companies do nothing to persuade young voters in particular that the system has anything to offer them. The post-Covid response will demand politicians engage with the electorate in a different way to that of recent decades in order to tackle issues of importance to a new generation of voters, such as climate change and securing long-term prosperity. On the basis of recent events in the UK, politicians seem to be making little headway on this front.

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[1] Kubiszewski, I., R. Costanza, C. Franco, R. Lawn, J. Talberth, T. Jackson, and C. Aylmer (2013) ‘Beyond GDP: Measuring and achieving global genuine progress,’ Ecological Economics, 93, 57-68