For all the trials and tribulations which the British media
have over the years elevated to the status of great political dramas, none has
had the resonance of Brexit – an episode in which the political establishment
appears to have lost its collective reason. In many ways, it is reminiscent of
the McCarthy era in the US 70 years ago when a political ideologue used the
legal process to conduct a witch hunt against those who did not share his
extreme distaste for communism. As in the McCarthy era, a small coterie of
politicians has hijacked the British parliamentary process and appears intent
on delivering their version of an ideologically pure Brexit whatever the cost
to the British economy.
Wikipedia defines McCarthyism in a wider sense as “the practice of making accusations of
subversion or treason without proper regard for evidence.” Elements of that
definition certainly apply to Brexit: Indeed, some of the more rabid
commentators even accused those seeking to minimise the impact of a hard Brexit
as treasonous – notably this Daily Mail article, lest we forget.
Those advocating Brexit not only pay no regard to the evidence – they make up
their own. It was bad enough to lie during the referendum campaign but now that
we are seven months away from the UK’s EU departure, they are still at it!
Earlier this month, former cabinet minister Peter Lilley argued that the UK had nothing to fear from a no-deal Brexit because “WTO terms are designed to provide a ‘safety
net’ ensuring all members can trade without discrimination.” Lilley claims to know what he is talking about because “as Trade and Industry Secretary, I spent 10 days incarcerated in the
Heysel Stadium negotiating the Uruguay Round which set up the WTO.” That’s
a bit like saying if you incarcerate someone in Ornenburg’s Black Dolphin Prison for 10 days, they will emerge with an intimate knowledge of Russia.
In fact, the WTO fallback option is not much of an option at
all. Brexiteers seem to believe it confers some special status which will allow
trade to continue much as it does today. But if it is such a great deal, why do
countries seek free trade agreements which confer considerably greater
benefits? As Alan Winters pointed out in a blog post,
“since the WTO came into being, 243 new
Free Trade Agreements have come into operation … None of this suggests that
'WTO terms' are viewed generally as a satisfactory option.” Even the head of the WTO has suggested it is “unlikely” the government will have agreed
tariffs and quotas with all other member countries by next March.
And most Brexit supporters clearly do not understand the
most favoured nation clause. This merely defines the lowest possible set of
barriers that a country will be prepared to offer all other WTO members. It does
not mean that the EU will offer the UK any concessions that it is not prepared
to offer the likes of Russia, China or the US. In fact, Lilley’s article is
full of economic nonsense, as Winters points out. Amongst the highlights was
the claim that “we will be free to join
the Trans-Pacific Partnership.” Wonderful: Except the TPP does not even
exist as it was nixed by Donald Trump soon after he came to office. Moreover, “without a trade deal, Parliament will reject
any Withdrawal Agreement offering the EU £40bn … That leaves Britain £40bn
better off, and ends our annual £10bn net contribution immediately[1] – boosting our GDP, balance of
payments and public finances.” It is hard to know whether this is a
deliberate parody or just plain stupidity. My own calculations suggest a
no-deal Brexit imposes costs which are roughly three times the monetary savings
– a view which is broadly in line with the literature estimates.
Then of course, there is Brexiteer-in-chief, Jacob Rees-Mogg
who suggests that the UK could maintain an open Irish border but still impose checks “as we had during the Troubles”
– a suggestion that is as laughable as it is offensive.
In a functioning democracy, the near half of the electorate which voted against
Brexit could expect some parliamentary representation. But the opposition
Labour Party has refused to oppose the Conservatives which have taken back
control of Brexit policy despite being a minority government. Labour leader
Jeremy Corbyn is widely seen as a Brexit supporter and in a TV interview last week he refused six times to answer the question whether he believes the UK
would be better off outside the EU.
To compound the sense of the absurd the government last week
issued a series of reports on how various sectors should prepare in the event of a no-deal Brexit. Although DExEU claims that leaving without a deal “remains unlikely given the mutual interests of the UK and the EU,”
the fact that it has seen fit to issue such a series of papers suggests it is
taking the prospect seriously in the wake of EU pushback against the Chequers
plan. There is no reassuring news in the policy papers which effectively
highlight all the things that the experts said would happen in the event of no
deal (more red tape, higher compliance costs and a need to stockpile in key
areas such as medicines). Whatever happened to “they need us more than we need
them”?
In short, Brexit is a looming disaster of the government’s
own making compounded by the failure of the opposition to set out a credible
alternative. It is hard to shake off the suspicion that it represents a coup by
right-wing Conservatives desperate to grasp this one chance offered by a
non-binding referendum. But heed the lessons of history: Like Brexit, public
support for McCarthyism only ever peaked at around 50% in January 1954. Within
six months public support had dwindled to only 34%. Joe McCarthy himself was
censured by the Senate at the end of 1954 and he was dead within three years.
As William Bennett, noted in his 2007 book America: The Last Best Hope, “The
cause of anti-communism, which united millions of Americans and which gained
the support of Democrats, Republicans and independents, was undermined by Sen.
Joe McCarthy ... his approach to this real problem was to cause untold grief to
the country he claimed to love ... Worst of all, McCarthy besmirched the
honorable cause of anti-communism. He discredited legitimate efforts to counter
Soviet subversion of American institutions.”
A similar epitaph may yet be written for Brexit: genuine
concerns about the EU undermined by the efforts of Brexit supporters. But a
no-deal Brexit is like McCarthy unleashing the nukes to solve the Soviet
problem. And even he was not that stupid.
According to former US President Ronald Reagan, the nine
most terrifying words in the English language are “I’m from the government and
I’m here to help.” Indeed over much of the past 40 years, Anglo Saxon economies
have tried to shrink the size of the state in the belief that the markets are
more efficient at allocating resources. In a narrow sense this may be true since
the private sector has an incentive to generate the lowest cost solution in
order to maximise profit.
But it is increasingly evident that rolling back the state
does not always generate outcomes that are in the interests of wider society. The
Private Finance Initiative (PFI)
in the UK has incurred billions of pounds in extra costs to deliver
infrastructure projects for no clear benefit. Indeed, recent PFI contracts –
for schools, hospitals and other facilities – are between 2 and 4 per cent more
expensive than other government borrowing, and involve significant additional
fees. There is also widespread criticism that the chief executives of formerly publicly-owned utilities receive huge
salary packages whilst not delivering any improvement in services.
In other words, the ideological basis of Anglo Saxon
economic policy over the past four decades is not all it is cracked up to be.
The model took a massive hit following the financial crisis of 2008 and
governments around the world are still struggling to cope with the changed
economic and political realities. Efforts to resume business as usual have
struggled to gain traction and governments are increasingly struggling to
retain the trust of their electorates. We see it in the populist surge across
Europe and in the conduct of US politics, and it is evident in the rise of
strongman administrations in places such as Turkey and the Philippines. In some
ways the perception of government failure is unfair – in other ways not. But
the widening gap between the perceptions of politicians and the electorate is
both unfortunate and dangerous.
It is unfortunate because in western democracies politicians
are representatives of the people. They are us and we are them – something that
is too often forgotten by the body politic. It lies within the power of the
people to change the status quo. In France, this led to the formation of a new
political party which in the space of a year had propelled Emmanuel Macron to
the presidency, although it has proven more difficult to replicate this
strategy elsewhere. But the widening gap between people and politicians is also
dangerous because it creates space for populists who advocate simplistic
solutions to complex problems. The inability of the established political
powers to counter these problems runs the risk that nominally sensible
politicians will be forced to ape populist measures in order to stay relevant,
thus taking politics in an unfortunate direction. Moreover, when the populist
solutions are shown to have failed how will electorates respond?
Despite the strains which have been placed on western
economies in recent years, they have just about managed – and so far, at least,
rather better than in the 1930s. But continued fiscal austerity threatens the
social fabric in ways that will only become evident in the longer-term. Greece
and Ireland have emerged from a period of EMU-imposed belt-tightening, which
has left the Greeks in particular significantly worse off. And I have long
pointed out that the fiscal austerity imposed in the UK is outright regressive
as it takes the axe to welfare spending. But for an example of how fiscal austerity can be taken to unacceptable limits,
recall the experience of the city of Flint in Michigan.
To summarise, Flint had suffered huge employment losses over
a period of many years as GM, the city’s main employer, cut back on local jobs.
This adversely affected tax revenues and by 2011 things were so bad that the
governor of Michigan declared a state of financial emergency, appointing an
emergency manager to cut costs to the bone. Alongside such measures as reducing
the size of the police and fire departments, the authorities decided in 2014 to
cut costs by switching the city’s water source from Lake Huron to the heavily
polluted Flint River. In order to save yet more cash, the authorities opted not
to add anti-corrosion agents to the water which would have prevented the
pollutants from causing lead to leach into the town’s water supply.
Despite mounting evidence to the contrary, officials
continued to deny that the drinking water in Flint was unsafe. When Dr Mona Hanna-Attisha published her work in September 2015 highlighting the health
risks associated with high lead concentrations in the drinking water, her research
was initially ridiculed. A Michigan Department of Environmental Quality
spokesperson accused her of being an "unfortunate
researcher … splicing and dicing
numbers" and causing "near
hysteria.” But she was right and they were wrong. As a result, huge amounts
of extra spending were required to replace pipes and ensure a supply of clean
drinking water until the operation was complete, and criminal proceedings were
launched against a number of officials involved in the scandal. Ironically, the
cost of adding anti-corrosion agents to the water in the first place would have
cost only around $36,500 per year versus an estimated $97 million over three
years to replace the plumbing.
This is a classic example of short-sighted policies that are
consistent with the Bluffocracy.
By focusing only on one policy objective – saving money – the authorities
ignored the non-pecuniary costs associated with their strategy. Worse still,
the authorities failed to address residents’ concerns – the very people who
they are supposed to represent. When this happens on a national scale you get
politicians like Trump filling the gap. A decade ago, we were concerned with
market failure as the global financial system tottered on the brink of
disaster. Today, we are more concerned with government failure and nowhere is
this more evident than in the case of Brexit – the subject of my next post.
One of the more refreshing books I have come across in
recent months is Bluffocracy by James Ball and Andrew Greenway in which the authors make the point that far
too many people making important government or business decisions are not
really qualified to do so. It is the perfect riposte to Michael Gove’s 2016 remark
that “the people of this country have had
enough of experts.” What experts would these be? After all, Gove was at
the time Lord Chancellor – an ancient legal position whose primary responsibility
is the efficient functioning and independence of the courts. Maybe his stellar legal
career following law study qualified him for the post? But his academic studies
in English literature followed by a subsequent career as a journalist probably suggests
that his knowledge of the legal system was less than many of the hardened
criminals who come into regular contact with the judicial process.
It is unfair to single out Michael Gove: Most ministers
these days are generalists with little business experience before entering politics.
The system of employing generalists does have some advantages. Most high
ranking politicians are clearly intelligent people who have the ability to
master a large amount of detail very quickly (Boris Johnson would appear to be
an exception to this rule, however). As a result they are rapidly able to get
up to speed with their brief and look at problems in different ways, which can
result in some genuinely innovative policymaking. However, it can also result
in some very bad policy outcomes.
Of course, there is nothing new in the idea of the
generalist politician – it has been a defining picture of the British landscape
for decades. But this is where civil servants are supposed to come into their
own. Politicians may be here-today, gone-tomorrow occupants of state office but
they are backed by permanent secretaries with years of experience in their
field who are able to nudge ministers away from making egregious policy mistakes.
Except that these days, civil servants are encouraged to broaden their
experience by frequently swapping jobs, with the result that much of knowledge they
build up in one role is lost as they go off to do something else.
This highlights one of the main features of our Bluffocracy –
a culture of short-termism. Economic policies are often made on the basis of
how they will play in the press rather than their economic impact. A case in
point is the austerity programme followed by the British government over the
past eight years. Continually chipping away at public outlays was always going
to lead to damage to the social fabric in ways which were predictable, but
which were ignored by a government whose agenda appeared to be geared towards
the ideological goal of shrinking the size of the state. Faced with the crisis
in the NHS; concerns about police numbers and ongoing criticism of the UK’s
defence policy, today’s politicians have an awful lot to do to pick up the
pieces.
Another element of the Bluffocracy is the apparent inability
of the media to hold the government to account. To use the fiscal policy
example once more, the electorate was repeatedly told that the Labour Party had
wrecked public finances in 2008 and that if the UK did not put in place
measures to cut public outlays, it would end up in the same fiscal position as
Greece. Both statements are untrue: The fiscal collapse was due to the economic
downturn triggered by the global recession and there was no chance of the UK
ending up as another Greece since it issued all its debt in its own currency
(and around 75% is domestically owned). Apart from some of the specialist
economics journalists, the vast majority of journalists merely parroted the
government’s words without probing the statement more deeply. One possible reason
for this is that many of the journalists are generalists with no real understanding
of the issues they are writing about (True story: I once had to explain to a journalist
how to calculate a percentage change).
Seen in this light, Brexit is the logical conclusion of
Bluffocracy. The referendum was called by a prime minister who was very able
but who tended to have a better grasp of tactics than strategy. David Cameron’s
famed ability to get himself out of sticky situations at the last minute – most
notably during the Scottish independence referendum of 2014 – gave him a sense
of confidence that he did not have to work too hard to get the result he
wanted. This policy backfired disastrously in June 2016. Moreover, he was
out-bluffed by bluffers who painted a picture of how wonderful life would be
outside the EU and how easy it would be for the UK to get the deal it wanted.
Not only did large parts of the media not hold the Brexiteers to account, they
actually cheered them on.
Even now, as the reality of negotiating with the rules-based
EU indicates how difficult Brexit will be, the likes of Jacob Rees-Mogg continue
to blithely insist that if his plans are followed Brexit will deliver the long-promised
utopia. I am not sure which one of the following statements is true, but one of
them is: Rees-Mogg et al perfectly understand the difficulties associated with
Brexit but choose to lie about it, in which case they should surely be disqualified
from representative office on the grounds of misleading the public. Or they
really believe their Brexit fantasies, in which case they should surely be
disqualified from representative office on the grounds of incompetence.
But this is the new Bluffocracy in which people can get away
with spouting nonsense with very little sanction. As Ball and Greenway wrote in The Spectator:
“Can things change? Not in Westminster
anytime soon. It’s hard to look at modern frontbenchers and see much hope there
in the short-run. As for Whitehall: it is 160 years since the civil service had
a genuinely comprehensive look at itself, and an examination is overdue. But if
history is any guide, a decent-sized war is probably the only reliable way of
getting this done … We will always need generalists to master new situations
quickly … But the balance of power has moved too far in the bluffers’ favour —
at a time when the country is crying out for some proper expertise. It’s time
to reshape our institutions to let the experts in, to reward serious knowledge.
We need a system that works, and experts who are willing to join it.”
A few months back I produced a piece which looked at the
economics of the World Cup. The fun part of the analysis was to look at the
expected performance of each team based on a number of factors. Using a
statistical model, based on the Poisson distribution which took account of the
strength of each team and the quality of the opposition, I came up with a
ranking that was pretty close to that of the bookmakers. The bit that everyone
focused on, of course, was the tip for the tournament. As it happened, my
statistical model made Germany favourites to win, but as we all now know
Germany failed to qualify from the group stage.
Of course, the press gleefully highlighted the prediction error
– as they did with all those who failed to correctly predict the winner. The
only thing was, I didn’t really get it wrong. Although I made Germany the most
likely team to win, I only assigned an 18% probability to their chances of
tournament success, implying an 82% chance of not winning. In bookmakers’
parlance, I put the odds against Germany winning the tournament at 4-1. Sure
enough, Germany did not win the tournament – the most likely outcome predicted
by the model.
The idea that we apply probabilistic assessments to outcomes
strikes me as a sensible way to think about an inherently unknowable future and
it is a point I have made on numerous occasions previously (here,
for example). At a time when macroeconomics has come in for considerable
criticism for its failure to accurately forecast future events, understanding
the process of how forecasts are made is worthy of further investigation.
Critical to understanding the nature of an economic forecast
is that they are heavily conditional. In fact everything in economics depends
on everything else, so if some of the conditioning factors change the forecast
is likely to be blown off course. Consider the case of forecasting how a
central bank might set interest rates on the basis that it follows an inflation
targeting regime. We assume that inflation is a function of the amount of spare
capacity in the economy – the less slack there is, the more competition for
resources which then bids up their price. The choice of model itself is a major
conditioning factor. If central banks use different metrics in making their
decision, this raises the chance that the forecast will be wrong.
But let us pursue our assumption a bit further: In order to
determine how much slack there is in the economy, we have to understand trends
on both the demand and supply side which introduces additional conditioning
factors. On the demand side we need to know what is the likely path of driving
forces such as incomes, taxes (which influence disposable incomes and labour
supply decisions) and wealth (which can be used to finance consumption and
which also impacts on desired saving levels). On the supply side, we need to
know something about changes in the capital stock, which requires assumptions
for investment and the rate of capital depreciation; the size of the labour
force and the path of multifactor productivity. It should be pretty obvious by
now that in a short space of time, we have identified a whole chain of events
which could impact at any point to change our assessment of the amount of spare
capacity and thus the potential inflationary threat.
It is pretty unlikely that we are going to predict all the
inputs correctly, with the result that there is a considerable margin of
uncertainty associated with our projections. When the economy is subject to an
exogenous shock, such as in the wake of the Lehman’s bust or Brexit, the degree
of uncertainty is significantly raised. Consider the UK in the wake of the
Brexit vote: There was no effective government following David Cameron’s
resignation and it was totally unclear whether the UK would invoke Article 50
in June 2016, as some had advocated. In this vacuum of uncertainty, large
forecasting errors were made in the immediate post-referendum environment.
But contrary to the statements made by a number of
pro-Brexit politicians about how the doomsayers were wrong before the referendum, much of what the forecasting profession said
has stood up to scrutiny. Notably that the pound would collapse, inflation
would rise and the economy would grow more slowly and thus suffer a loss of
output relative to the case of no vote for Brexit. Obviously we don’t know what
will happen from here because we do not yet know the nature of the UK’s future
trading arrangements with the EU. One way to proceed is to outline a number of
scenarios and assess what might happen to growth in each case. If we assign a
probability to each scenario then our best guess for output growth is the
probability-weighted average of the outcomes.
But how useful is the single point estimate for annual
growth over the next five years in the case of Brexit? The answer, I suspect,
is not much. We are more interested in the cost of our forecast being wrong (i.e.
whether we are too optimistic or pessimistic relative to the outturn). We thus
should focus on the loss function, which measures the cost of being wrong. This
is not something that gets the attention it perhaps deserves because it can be
a costly and time-consuming exercise. Instead we generally define a range of
forecast extremes which encompass a median (or modal) forecast. The extent to
which this forecast lies in the upper or lower half of the range determines the
extent to which forecast risks are asymmetric, giving us some idea of the costs
of being too optimistic versus being overly pessimistic.The Bank of England has long been an advocate of this approach (see chart, which assesses the range of outcomes for the August 2018 inflation forecast).
My efforts at forecasting future economic events are guided
by Niels Bohr’s quip that “prediction is very difficult, especially if it's
about the future.” Experience has taught me that we should treat our central
case economic predictions as the most likely of a range of possibilities, and
nothing more. After all, there is no certainty. When Germany can
underperform so spectacularly on the international football stage, even the
most confident of forecasters should take note.
The top market story of the day has been the collapse in the
Turkish lira which went from 5.60 against the dollar on Friday to around 7.00
at the time of writing – a collapse of 25% in one session. It is not as if the
lira is coming off a period of overvaluation – quite the opposite in fact,
since the currency has been sliding throughout much of the year. The root cause
of the lira’s initial weakness was the failure of the central bank to tighten policy
earlier this year. This resulted in the currency coming under pressure over the
first four months of 2018, followed by a sharper depreciation following
President Erdogan’s remark in May that “I
will emerge with victory in the fight against this curse of interest rates …
Because my belief is: interest rates are the mother and father of all evil.”
In short, Erdogan has peddled the view that rising interest
rates result in higher inflation. To say the least, it is unconventional
(though not necessarily wholly wrong if you have interest-rate linked products
such as mortgages in the CPI basket, as the UK discovered 30 years ago, though that
is not the case in Turkey today). As a result, Erdogan has browbeaten the
central bank into holding off from monetary tightening. To make things worse,
the political standoff between the US and Turkey has intensified in recent
weeks, culminating in Friday’s response by Donald Trump to double the tariffs
on imports of metals from Turkey. It is thus understandable that investors are
feeling nervous and as a result Turkey has come into the market’s cross-hairs.
But with the central bank’s credibility having been badly battered by its
actions this year (or more precisely, by its inaction) it is difficult to see
what it can do to stem the lira’s decline. It could jack up rates but once
market confidence has been lost in the way that Turkey has experienced, this is
nothing more than a futile gesture. Even a 100% annual interest rate amounts to
just 0.19% on a daily basis. This is equivalent to trying to stop an elephant
with a pea shooter. In other words, futile when the currency can decline by 25% in one day.
The other alternative is capital controls. One of the basic
axioms of international economics is that economies cannot simultaneously run
an independent monetary policy, a fixed exchange rate and free capital movement
(the famous trilemma). On the assumption that Turkey wishes to regain some
control over its currency, and on the basis that domestic monetary policy is
likely to prove ineffective (as noted above), some restrictions on capital
outflows appear to be necessary. Bear in mind that Turkey already runs a
current account deficit, equivalent to around 5.5% of GDP last year. It thus
has to borrow from the rest of the world to cover the fact that domestic
investment is greater than domestic saving. Foreign investors are not going to
be keen to lend to Turkey if they cannot get their money out. Theory would thus
suggest that Turkey will have to deflate its economy in order to redress the
savings-investment balance whilst the capital controls are in place.
This is exactly what the Asian Tigers did in the 1990s when
currencies in the region came under speculative attack (though to be more
precise, the policy was forced upon them by the IMF as a condition for
financial assistance). Obviously, this does not bode especially well for
Turkey’s near-term growth prospects, but people said very much the same
regarding Thailand and Korea in the 1990s – and look at them now! There again,
it did take five years for real GDP in Thailand to get back to pre-crisis
levels.
The full effects of the Turkish lira collapse will continue
to play out over the longer-term. Perhaps the Russian currency collapse of
2014-15 can offer some pointers. Ordinary citizens certainly did not escape
unscathed, with consumers required to tighten their belts considerably. As in
Russia, Turkish inflation is set to spike much higher. But whereas Russian
inflation surged from 8% to 17%, Turkey is starting from an already-high rate
of 16%. And the Russian central bank emerged with great credit as it managed
the currency shock – the Turkish central bank’s stock is not exactly high.
One of the lessons we have learned from past currency crises
is that what matters for the future is the nature of the policy response:
Credibility can be regained if the authorities are prepared to make some hard
choices. Moreover, despite the chatter suggesting that this could mark the
start of an EM rout, we should not forget that Turkey’s problems are largely homemade.
This is an object lesson of what happens when we try to run economic policy
along populist lines, with Erdogan’s attempt to hold down interest rates to
make life easier for his supporters about to backfire spectacularly. Populists
of the world take note.
Less than four weeks ago global audiences were gripped by
the World Cup, which attracted a global audience of 3.4 billion people who
watched at least some of the tournament on TV. But it is back to the grind of
the domestic scene as the first round of English Premier League matches kicks
off this weekend. This is where players, who just a few weeks ago were gracing the
world scene, earn their corn: Footballers in England can look forward to 38
league games and numerous domestic cup games, whilst the top players must also
face up to the rigours of the Champions League.
The best players get well paid for their trouble. According
to the Global Sports Salary Survey for
2017, the average salary for players at the two Manchester clubs, United and City,
was £5.2 million ($6.8 million) per year. Clubs such as Barcelona, Paris St.
Germain and Real Madrid shell out even more, with the average Barca player
earning 25% more than their counterparts in Manchester. If a top flight player
can expect to play 60 games per season, an average player in Manchester earns
around £87,000 per game – or nearly £1,000
for each minute they are on the pitch. Clearly, that is an awful lot of
money to shell out but the simple truth in sport is that if you want to win,
you have to pay.
Contrary to the view on the terraces that clubs have to spend
in the transfer market to be successful, the academic evidence clearly shows a stronger
correlation between the wage bill and football success. This reflects the fact
that clubs which spend most on wages tend to attract the best players. As the
chart below shows, there is a decent linear relationship between the average
wage per player and Premier League position in season 2017-18. Those clubs
lying above the line underperformed relative to their wage bill whilst those
below the line outperformed. This brings me nicely to one of own personal pet
peeves since I am a long-suffering fan of Newcastle United – a club that is
perennially perceived to be one of the great underachievers of modern English
football.
As is evident from the chart, Newcastle significantly
outperformed its wage bill last season largely thanks to the outstanding
performance of the manager Rafa Benitez, who has an impressive managerial CV at
some of Europe’s top clubs. Although it is only one data point, it is testimony
to what a good manager can achieve without spending huge amounts of money. But
it is hard work to operate like this on a sustainable basis and Benitez is used
to competing at the top of the table with clubs like Liverpool, Inter Milan and
Real Madrid (his last job before Newcastle). Like most Newcastle supporters, I
am frustrated at the refusal of the club’s owner, retail magnate Mike Ashley,
to loosen the purse strings which would allow Benitez to strengthen his squad to improve the chances of winning something. Indeed, there is a common perception that Ashley is the root of all evil at the club (see, for example, this article from the German magazine Kicker). But a closer look at the club’s
finances make it clear that matters are far more complicated than
they appear on the surface.
At first glance, the club would appear able to spend
more. Since he took the job in March 2016, Benitez has recouped almost £58
million in net transfer fees alone. Moreover, since Ashley took control of the
club in 2007, he has sanctioned an average net spend of just £11 million per
year which is around the going rate for one player these days – one new player
per season is just not going to cut it. This failure to invest means that in
the last nine years the club has suffered two of the six relegations in the
club’s 126 year history. And the costs of relegation are significant.
Relegation in season 2015-16 cost the club £40 million in lost revenue with the result that a modest profit of £4.6 million in 2016 was transformed
into a loss of £41 million. Were Newcastle to have spent more than one season
in the Championship (the second tier), parachute payments available to
relegated clubs would have dwindled and revenue losses would have been even
higher.
Doubtless Ashley would retort that increasing outlays would
bring in little additional revenue. Each gain in league position only generates
an additional £1.9 million in prize money. In order to justify spending an
extra £10 million would require the club to improve its position by 5 places.
Having finished 10th last year it would be a tall order for the club to be in
the running for a Champions League spot. But this penny-pinching approach
is at the extreme end of the feast or famine approach which characterises
football finances. Once we factor in TV revenue, Newcastle generated a total of £123 million last year purely from being in the Premier League.
There again the club’s wage bill in 2017 was around £112
million so a large part of the Premier League revenue is eaten up by costs. And
the club is also heavily indebted (as indeed are many top flight clubs in
England) with the total amountng to £144 million as of mid-2017 which is more than 100% of
income. Fortunately, the debt is held by Ashley and is not subject to interest
charges, and the owner’s strategy appears to be to manage the club such that
current costs are met out of current income. Whilst this is a laudable aim –
and debt has been broadly stable over recent years – it is not enough to satisfy
fans who want to see the club actually win things. Winning the FA Cup would
generate £6.8 million in prize money (even reaching the final would bring in another
£5 million) plus gate receipts. However, the EFL Cup (as this season’s League Cup is
called) is not even worth bothering with on a financial basis (here).
As a Newcastle fan, I want to see my club win things or at
least make a decent attempt at doing so. But the economics of running a
football club mean that unless you have ultra-deep pockets it is difficult to compete
on a consistent basis. In many ways, Ashley has not been a good steward of the
club: He is a lousy communicator, is overly parsimonious and fails to
appreciate the importance of the club to the local community. But it is hard to
disagree with the underlying business ethos that the club must live within its
means. The romantic in me harks back 20 years to the days when Kevin Keegan’s team
swashbuckled their way up the league, spending huge amounts of money in the
process. But the legacy is a large debt which, two decades on, continues to constrain
the club’s ambition.